About Us

Addict Behavior wasn’t born in a boardroom; it was born out of a battle.

My name is Jake Roush. For 24 years, I defined myself by my struggle as a drug addict. I thought that was the end of my story. But three years ago, Jesus stepped in and changed everything. I found freedom, sobriety, and a new purpose. I launched Addict Behavior in 2024 to bridge the gap between the grit of real-life recovery and the hope of faith. This is Christian streetwear for those who know what it means to struggle and what it means to overcome. Our clothing is more than just a fit; it’s a reminder. A reminder that no matter your addiction or your past, you are never too far gone to be saved. I started Addict Behavior two years ago to show the world that our struggles do not define our future.

Every piece we design is a statement that we are all God's children with a divine purpose. Whether you are in the middle of the storm or standing in the light of recovery, this brand is for you.

WEAR YOUR TESTIMONY!